According to a new study by the Pew Internet and American Life Project, already in this campaign the level of activity online is ahead of what was taking place at the end of the 2004 race.
35% of Americans have watched online
political videos, and 10% have used social networks such as MySpace and
Facebook to get information.
That figure jumps to 50% for voters under 30, the poll found.
"In the pre-Internet days, the centerpiece of any campaign was press
relations, and candidates depended on mainstream news reporters as
gatekeepers. Now, they have a chance to have their story
consumed unfiltered by people who are really into the campaign."
The Pew report emphasized that Americans aren't just using the Internet to access news and "unfiltered" campaign materials, but to take part in the political process.
The candidate who has benefited more from this upwelling of online activism is Barack Obama. Among voters, more than one-third (36%) of Democrats have
created social network profiles, compared to 28% of Independents and
21% of Republicans.
"In this season, just the 12th year of presidential politics online,
there is no disputing the fact that the Internet has moved from the
periphery to the center of national politics," states the Pew report.
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June 18, 2008
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