The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media and new media marketing. An executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development and Marketing.
"Over the last year", says the author Brian Solis "I've assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to this active social community that has so graciously shared knowledge, insight, and experience."
Table of contents:
Introduction; Social media tools; Social media is about social science and not technology; What are the social sciences?; Social sciences and social media; Differences between listening and research; Social media voyeurs; The breakup – a comedic view of one-sided relationships; Getting to work… observation and next steps; Social tools for listening; Creating a social map; Immersion; Becoming the customer; Resources - personnel and budgets; Establishing policies and guidelines; Your personal brand; Summary.
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