The Socialization Of Knowledge

User Generated Media, which encompasses all user generated content (UGC) has grown so significantly that it has begun to split into three primary Social frameworks: Social Media, Social Networking and Social Knowledge.
In an article for Online Media Daily, Robert Formentin attempts a review of the differences with a focus on the most unique of the three: Social Knowledge.
"Whereas Social Media is amorphous (the basic "unit" is simply whatever I choose to write) and Social Networking is egocentric (the "unit" is me), Social Knowledge is informative (the "unit" is an article or an answer). It's a framework where anyone - not exclusively experts - can educate other people by sharing what they know."
  Referred to as the "wisdom of crowds", current sites include the encyclopedic (like Wikipedia, written and edited by the masses) and the growing collection of Q&A sites, including Yahoo Answers and WikiAnswers, where everyone benefits from this sharing of knowledge.

How can marketers leverage Social Knowledge?
Within the social knowledge platform, users are actively looking for information regardless of the source.  Thus becoming a source of qualified answers through a Q&A site presents marketers with an opportunity to provide a service to consumers by partnering or answering questions, while being a way to get answers in front of thousands of consumers extend a brand's visibility.

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