According to the latest findings from Universal McCann's "Media in Mind" study, half of U.S. adults use social media (blogging, social networking and text messaging). The numbers of social media users
reach 85% in the 18-34 year-old demographic, who rely on one of the three platforms to stay in
touch with others.
The same study revealed that 1 out of 10 U.S. adults now publish blogs (up from 5% last year), and 1 out of 5 18-34-year olds publish blogs (up from 10% last year).
Technorati’s State of the Blogosphere 2008 report analyzed the trends and themes of blogging and delivered insights into the blogging mind. The report (which provides a global snapshot of bloggers, a segment snapshot and a description of global bloggers by gender) shows that personal bloggers are 79% of total bloggers, professional bloggers are 46% and corporate bloggers are 12%.
As Valeria Maltoni points out
So far, corporate adoption is the lowest of the three figures. That's because many organizations still do not recognize blogs and other forms of social media as useful. Some companies have gone as far as putting in place policies that exclude participation in social media by employees during work hours.
Yet, almost 60% of Americans interact with companies on a social media study, and one in four interact more than once a week. 93% of Americans believe that companies should have a social media presence and 85% believe that in addition to being present, companies should interact with customers via social media. 56% of customers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
As for Social Networks, Facebook tops the charts in terms of unique users, at 153 million - as of August 2008; and MySpace
is still the leader in terms of registered users, with over 230 million
by various estimates (when it comes to reach and engagement, Facebook
ranks higher than MySpace).
In this post Sandeep Amar discusses the trends that will boost Social Networks even more. One for all, global markets will contribute to overall growth:
Social networking markets vary by geography. The mature social networking markets like the U.S., Canada, Western Europe, and China have high levels of Internet penetration. Markets that are still in high-growth mode, like Brazil, India, and Eastern Europe, are at a different point on the product life cycle curve. The mature markets are consuming multi-layered applications and sophisticated social networking engines. The growing markets are still busy on connecting, messaging, meeting people, and adding simplistic widgets. Together, regions in different stages of growth will boost the overall social networking profile.
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